Latest experience

  • Clients: 3M, [yellow tail], Cranky Health, Metcash (IGA Supermarkets), Corelle Brands (Instant Brands)

    • Managing Account Executives, reporting directly to Managing Director, supporting leadership team.

    • Leading both retained and project based clients.

    • Strong business acumen, financially driven, annual and quarterly forecasting.

    • Excellent relationships with senior stakeholders both client-side & internally. Working closely with National Exec. Creative Director & N Exec. Strategy Director.

    • Leading & organising culturally relevant activities, mental health awareness & social events for Sydney office.

    • Won competitive [yellow tail] wines creative pitch for ANZ, UK & Canada.

    • Received agency award for living and breathing agency values.

  • Clients: 3M Brands (Post-it, Command Brand, Scotch Tapes, Nexcare, Safety Division, Health Care Division), Metcash (IGA Supermarkets & ALM Liquor)

    • Reporting to MD & Group Account Director. Day-to-day client contact.

    • Working with international 3M clients across APAC, with ANZ being the central content producer in the region for all divisions incl. Home Improvement, Stationery & Office, Home Care, and Consumer Health Care.

    • Responsible for developing and managing all strategic, creative, design & task briefs.

    • Managing production schedules, finance and timelines, ensuring projects are delivered on time and within budget.

    • Leading social, content & eCRM strategy for IGA supermarkets community database.

    • Annual content planning & monthly content creation for IGA supermarkets social & website, managing relationships with IGA suppliers and external partners.

  • Clients: BaByliss, BaByliss for Men, BaByliss PRO, RUSK, Cuisinart, Wisdom, WeSwap

    • Managed SAE and Social Media Assistant, reporting directly to Business Director.

    • Helped to grow the profitability of the account by over 500%.

    • Acquired the BaByliss account within 38 additional countries and handled the brand merge. Responsible for implementing one consistent European brand across all comms.

    • Campaign shortlisted in two Influencer Marketing Awards categories, Best Beauty Campaign & Most Effective Collaboration.

    • Maintaining close, productive relationships with client marketing teams across Europe up to MD level + organising regular client entertainment.

    • Delivered BaByliss for Men brand re-launch & Cuisinart Range launch within Europe.

    • Won social media management for BaByliss PRO and RUSK (existing clients for other comms), and launched BaByliss Men UK on social media.

    • Proactively assisting in financial handling of accounts incl. forecasting & billing, and ensuring projects are delivered on time and within budget.

    • Assisting with full shoot production.

  • Clients: BaByliss, Cuisinart, Scunci, Old Mutual Wealth, Old Mutual Global Investors

    • Writing and managing studio and creative briefs for digital, print and OOH campaigns.

    • Social media management including posting for BaByliss, Cuisinart & Scunci.

    • Day-to-day client contact and co-ordinator of internal and external meetings, responsible for agenda’s, contact reports, and action lists.

    • Developed influencer marketing strategy, working directly with agents, and closely with influencer marketing agencies.

    • Continuously evolved social strategy and content production for four of the brands mentioned above, including posting, reporting, ad setting and monitoring, using FB Business Manager and Adwords.

  • Clients: BaByliss, Scunci

    • Key support on the development of social strategy and launch of Scunci on Instagram and YouTube.

    • Social & community management of all brand pages. Achieved growth of BaByliss accounts across all social channels.

    • Assisting on day-to-day running of Conair accounts and admin.

Additional relevant experience

Fashion & Social Media Coordinator at Phoenix, Cobham

Jan 2015 - April 2015; Management of all social media networks (Twitter & Facebook via Hootsuite, Tumblr, Pinterest) & site. Photographing all current/latest stock.

Studio Intern at IHeart Studios, London

Aug 2013 - Sept 2013; Preparing garments for shoots & styling product shots. Studio runner and photographic assistant.

Web Editorial Intern at Browns Fashion, London

Jan 2013 - Feb 2013; General assistance of e-commerce team. Gathering, transferring and prepping stock for photography. Styling assistant. Researching for features, copy writing & cross selling.

Online Intern at Stylerevo.com, London

Jan 2013 - Mar 2013; Video posts and banner creation for website & social media. Competitor, partner and audience research. Backstage photography on shoot days.

Assistant at A-Z Animals, Freelance

Aug 2012 - April 2015; (UK’s #1 animal casting agency) Compiling email Database for Campaign Monitor using Microsoft Excel. Data Organisation & Management. Copywriting and SEO for website.