Account Director based in Sydney. Currently selling creative work at Dig Agency.

Intro


A proactive Account Director with 8 years experience in full-service independent creative agencies. I’m moving back home to London in July 2023 having lived in Sydney for 3.5 years.

Work


I pride myself on being an approachable mentor, with a strong understanding of the changing agency landscape. I aim to bring a calm, authentic and considered approach to my work and leading a team. Protecting ideas is important to me, while keeping commercials at the forefront. I always look for a positive and sociable work culture, meanwhile outside of work I’ll be travelling, running, with animals, chatting to people about their experiences, or enjoying good food. 

Some recent achievements

  • B&T 30 under 30 finalist top 5, Account Management Category, Sydney 2022

  • Post-it A Little Space To Think Campaign, Sydney 2022

    • 3 finalists & Bronze at AWARD Awards

    • Capels finalist

    • MAD STARS finalist

    • Campaign Brief The Work 5 acceptances

    • The Immortal Awards (LBB) ANZ shortlist

    • Best of The Week Interactive Winner, Best Ads

  • Creation of ShinDigs, social & culture team at Dig to improve growth and employee satisfaction, supporting agency B-corp accreditation received in 2023

  • AdSchool Advanced Account Management Course, High Distinction, Sydney 2022

  • Managing a team responsible for the efficient running and growth of the Conair account in 39 countries across EMEA, and growing profitability of the account by over 500%, London 2019

Case Study: A Little Space to Think

Latest experience

Recommendations

Sophie is a true champion of creativity. Her tenacity to grow and build is enviable. Her impact in our business is felt through the ranks, both financially and creatively which is the perfect balance any agency strives for. Sophie is going to be one of the best in the business. And I can’t wait for that.

— David Joubert, National ECD & Partner, Dig Agency

Hard working, quick to learn and utterly reliable. Clients love her and she always gets things done. Having spent 25 years in the agency world, working with hundreds of different people, I can safely say Sophie was one of the best.

— John Wood, former MD, Libertine London

Sophie is a natural leader with a strong blend of strategic and commercial smarts. She is a natural mentor and teacher, building confidence in her direct reports to fast track their development. Most importantly, Sophie is an idea nurturer, which is ultimately why we’re all here. If only we could clone her.

— Lisa Ramsey, Managing Director, Dig Agency

Not only does Sophie make the team around her feel welcome, it’s easy to see she feels this too, allowing her to lead in such a wholesome way. She has a true talent of allowing others to learn, do and speak without fear of judgement.

— Kate Bonnett, Account Executive & Mentee

Additional relevant experience

Fashion & Social Media Coordinator at Phoenix, Cobham

Jan 2015 - April 2015; Management of all social media networks (Twitter & Facebook via Hootsuite, Tumblr, Pinterest) & site. Photographing all current/latest stock.

Studio Intern at IHeart Studios, London

Aug 2013 - Sept 2013; Preparing garments for shoots & styling product shots. Studio runner and photographic assistant.

Web Editorial Intern at Browns Fashion, London

Jan 2013 - Feb 2013; General assistance of e-commerce team. Gathering, transferring and prepping stock for photography. Styling assistant. Researching for features, copy writing & cross selling.

Online Intern at Stylerevo.com, London

Jan 2013 - Mar 2013; Video posts and banner creation for website & social media. Competitor, partner and audience research. Backstage photography on shoot days.

Assistant at A-Z Animals, Freelance

Aug 2012 - April 2015; (UK’s #1 animal casting agency) Compiling email Database for Campaign Monitor using Microsoft Excel. Data Organisation & Management. Copywriting and SEO for website.

Everything else

Other achievements


Clearcast Agency Training Qualification, UK broadcast Clearance 1 day course in agency requirements and regulations 

RYA Dinghy Sailing Qualifications Level 3, Optimist National Championships

Graduate Fashion Week 2014, Shortlisted for the Fashion Media Award

Calabash Trust Volunteer, worked with 27 other students to teach Art & English, and build a veggie garden and library for The Henry Nginza Township Primary School, Port Elizabeth, South Africa.

Education


2011 – 2014 University of the West of England, Bristol, FASHION BA(HONS) First Class Honours

2009 – 2011 Reed’s School, Cobham, Surrey, Art Scholarship

A Levels: Fine art (A*)  Photography (A*)  English Literature (B)

Summer 2010 London College of Fashion, ‘Pre-Foundation for Fashion Design’ Short Course