Account Director based in Sydney. Currently selling creative work at Dig Agency.

Intro


A proactive Account Director with 8 years experience in full-service independent creative agencies. I’m moving back home to London in July 2023 having lived in Sydney for 3.5 years.

Work


I pride myself on being an approachable mentor, with a strong understanding of the changing agency landscape. I aim to bring a calm, authentic and considered approach to my work and leading a team. Protecting ideas is important to me, while keeping commercials at the forefront. I always look for a positive and sociable work culture, meanwhile outside of work I’ll be travelling, running, with animals, chatting to people about their experiences, or enjoying good food. 

Some recent achievements

  • B&T 30 under 30 finalist top 5, Account Management Category, Sydney 2022

  • Post-it A Little Space To Think Campaign, Sydney 2022

    • 3 finalists & Bronze at AWARD Awards

    • Capels finalist

    • MAD STARS finalist

    • Campaign Brief The Work 5 acceptances

    • The Immortal Awards (LBB) ANZ shortlist

    • Best of The Week Interactive Winner, Best Ads

  • Creation of ShinDigs, social & culture team at Dig to improve growth and employee satisfaction, supporting agency B-corp accreditation received in 2023

  • AdSchool Advanced Account Management Course, High Distinction, Sydney 2022

  • Managing a team responsible for the efficient running and growth of the Conair account in 39 countries across EMEA, and growing profitability of the account by over 500%, London 2019

Case Study: A Little Space to Think

Latest experience

  • Clients: 3M, [yellow tail], Cranky Health, Metcash (IGA Supermarkets), Corelle Brands (Instant Brands)

    • Reporting directly to the Managing Director, supporting the leadership team and managing Account Executives.

    • Leading both retained and project based clients.

    • Strong business acumen, financially driven, annual and quarterly forecasting.

    • Excellent relationships with senior stakeholders both client-side & internally. Working closely with National Exec. Creative Director & N Exec. Strategy Director.

    • Leading & organising culturally relevant activities, mental health awareness & social events for Sydney office.

    • Won competitive [yellow tail] wines creative pitch for ANZ, UK & Canada.

    • Received agency award for living and breathing agency values.

  • Clients: 3M Brands (Post-it, Command Brand, Scotch Tapes, Nexcare, Safety Division, Health Care Division), Metcash (IGA Supermarkets & ALM Liquor)

    • Reporting to MD & Group Account Director. Day-to-day client contact.

    • Working with international 3M clients across APAC, with ANZ being the central content producer in the region for all divisions incl. Home Improvement, Stationery & Office, Home Care, and Consumer Health Care.

    • Responsible for developing and managing all strategic, creative, design & task briefs.

    • Managing production schedules, finance and timelines, ensuring projects are delivered on time and within budget.

    • Leading social, content & eCRM strategy for IGA supermarkets community database.

    • Annual content planning & monthly content creation for IGA supermarkets social & website, managing relationships with IGA suppliers and external partners.

  • Clients: BaByliss, BaByliss for Men, BaByliss PRO, RUSK, Cuisinart, Wisdom, WeSwap

    • Managed SAE and Social Media Assistant, reporting directly to Business Director.

    • Helped to grow the profitability of the account by over 500%.

    • Acquired the BaByliss account within 38 additional countries and handled the brand merge. Responsible for implementing one consistent European brand across all comms.

    • Campaign shortlisted in two Influencer Marketing Awards categories, Best Beauty Campaign & Most Effective Collaboration.

    • Maintaining close, productive relationships with client marketing teams across Europe up to MD level + organising regular client entertainment.

    • Delivered BaByliss for Men brand re-launch & Cuisinart Range launch within Europe.

    • Won social media management for BaByliss PRO and RUSK (existing clients for other comms), and launched BaByliss Men UK on social media.

    • Proactively assisting in financial handling of accounts incl. forecasting & billing, and ensuring projects are delivered on time and within budget.

    • Assisting with full shoot production.

  • Clients: BaByliss, Cuisinart, Scunci, Old Mutual Wealth, Old Mutual Global Investors

    • Writing and managing studio and creative briefs for digital, print and OOH campaigns.

    • Social media management including posting for BaByliss, Cuisinart & Scunci.

    • Day-to-day client contact and co-ordinator of internal and external meetings, responsible for agenda’s, contact reports, and action lists.

    • Developed influencer marketing strategy, working directly with agents, and closely with influencer marketing agencies.

    • Continuously evolved social strategy and content production for four of the brands mentioned above, including posting, reporting, ad setting and monitoring, using FB Business Manager and Adwords.

  • Clients: BaByliss, Scunci

    • Key support on the development of social strategy and launch of Scunci on Instagram and YouTube.

    • Social & community management of all brand pages. Achieved growth of BaByliss accounts across all social channels.

    • Assisting on day-to-day running of Conair accounts and admin.

Recommendations

Sophie is a true champion of creativity. Her tenacity to grow and build is enviable. Her impact in our business is felt through the ranks, both financially and creatively which is the perfect balance any agency strives for. Sophie is going to be one of the best in the business. And I can’t wait for that.

David Joubert, National ECD & Partner, Dig Agency

Hard working, quick to learn and utterly reliable. Clients love her and she always gets things done. Having spent 25 years in the agency world, working with hundreds of different people, I can safely say Sophie was one of the best.

— John Wood, former MD, Libertine London

Sophie is a natural leader with a strong blend of strategic and commercial smarts. She is a natural mentor and teacher, building confidence in her direct reports to fast track their development. Most importantly, Sophie is an idea nurturer, which is ultimately why we’re all here. If only we could clone her.

Lisa Ramsey, Managing Director, Dig Agency

Not only does Sophie make the team around her feel welcome, it’s easy to see she feels this too, allowing her to lead in such a wholesome way. She has a true talent of allowing others to learn, do and speak without fear of judgement.

— Kate Bonnett, Account Executive & Mentee

Additional relevant experience

Fashion & Social Media Coordinator at Phoenix, Cobham

Jan 2015 - April 2015; Management of all social media networks (Twitter & Facebook via Hootsuite, Tumblr, Pinterest) & site. Photographing all current/latest stock.

Studio Intern at IHeart Studios, London

Aug 2013 - Sept 2013; Preparing garments for shoots & styling product shots. Studio runner and photographic assistant.

Web Editorial Intern at Browns Fashion, London

Jan 2013 - Feb 2013; General assistance of e-commerce team. Gathering, transferring and prepping stock for photography. Styling assistant. Researching for features, copy writing & cross selling.

Online Intern at Stylerevo.com, London

Jan 2013 - Mar 2013; Video posts and banner creation for website & social media. Competitor, partner and audience research. Backstage photography on shoot days.

Assistant at A-Z Animals, Freelance

Aug 2012 - April 2015; (UK’s #1 animal casting agency) Compiling email Database for Campaign Monitor using Microsoft Excel. Data Organisation & Management. Copywriting and SEO for website.

Everything else

Other achievements


Clearcast Agency Training Qualification, UK broadcast Clearance 1 day course in agency requirements and regulations 

RYA Dinghy Sailing Qualifications Level 3, Optimist National Championships

Graduate Fashion Week 2014, Shortlisted for the Fashion Media Award

Calabash Trust Volunteer, worked with 27 other students to teach Art & English, and build a veggie garden and library for The Henry Nginza Township Primary School, Port Elizabeth, South Africa.

Education


2011 – 2014 University of the West of England, Bristol, FASHION BA(HONS) First Class Honours

2009 – 2011 Reed’s School, Cobham, Surrey, Art Scholarship

A Levels: Fine art (A*)  Photography (A*)  English Literature (B)

Summer 2010 London College of Fashion, ‘Pre-Foundation for Fashion Design’ Short Course